Rename Jehechauka Rediseño by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Rename Jehechauka Rediseño

by Xue Jiang

Client: 869 School of Design

A' Design Award Fiero Winner in Ta'ãnga Category

7,634

Verified Award Winner

Verify Award Status for #119760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Jehechauka Rediseño

Rename ha'e peteĩ jehechauka diseño-gua ojejapóva oporandu hag̃ua umi ojeporúva mba'e mba'éichapa ojemombyry térã ojejechaukapa. Pe jehechauka omba'apo peteĩ ñe'ẽ ojekuaáva umi mba'e ojepurúva ojemombyry hag̃ua. Oñembojoaju ta'anga, collage ha ta'anga (fotografía), ha irundy tekove mba'apoha peteĩ triángulo-gui oñeñoty ha oñemboja oñemoĩ hag̃ua umi jeguaka panambi (butterfly) rekóva. Peteĩ kuatia puku omba'apo peteĩ mombyry-ha (tape measure)-cha, upéicha umi oúva ohechauka hag̃ua ikatu oiporavo térã ojapo peteĩ collage joajuha oĩva hendive ha oguerahami peteĩ mba'e ñongatuhápe (file bag). Oñeporu avei peteĩ ao PVC ojehecháva ha kuatia puku pe jehechaukápe g̃uarã.

The Recognition

About the A' Design Award Fiero

Rename Jehechauka Rediseño ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Rename Jehechauka Rediseño ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Rename Jehechauka Rediseño oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME