Let Parents Stay Tipográfia by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Let Parents Stay Tipográfia

by Yu Chen

Client: Hubei University of Technology

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Tipográfia

Book Text: Let Parents Stay ha'e peteĩ tipográfia ojejapóva Han jaheguipy tradisionál rehe ojegustáva, oñemoheñói oipytyvõ hag̃ua peteĩ táva imboriahúva. Jinling Táva he'ise hógape oĩha 2000 mitãgue hetave, isãso hikuái tuvakuéra sy ha ru omba'apóva mombyry, ha heta táva pegua kuimba'e ha kuña oikuaa porã Han jaheguipy apo. Umi táva jaheguipy oñemúva iporãiterei ndojehepyme'ẽi, ha'e umi diseño ndojekuaaverei sapy'aite gueteri jasy oiko rire. Umi jaheguipy tradisionál rehegua elemento kuéra ojepyrũ ha ojejapóuka jey letra ha ára pegua ha'ãnga, oiporúva umi táva pegua oheguiva'e ipo pytso reheve. Pe rembiapo tekotevẽha ojejapo oñemoheñói hag̃ua viru ha ombopyahuve hag̃ua ko arte tradisionál, oiporu peteĩ ñe'ẽ pehẽngue ha'ãnga oñemongakuaáva ko'ág̃aite peguáva reheve.

The Recognition

About the A' Design Award Brónse

Let Parents Stay Tipográfia ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Let Parents Stay Tipográfia ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Let Parents Stay Tipográfia ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen