Self Service Checkout Auto-Jehepyme'ẽ by Desdorp

Self Service Checkout Auto-Jehepyme'ẽ by Desdorp is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ñemuha Jejapo Competition Category.

PlátaÑemuha· 2021

Self Service Checkout Auto-Jehepyme'ẽ

by Desdorp

Client: StrongPoint

A' Design Award Pláta Winner in Ñemuha Category

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Verified Award Winner
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Colors

The Design

About Self Service Checkout Auto-Jehepyme'ẽ

Ko jehepyme'ẽ sistema ijehegui ndahasýiva oiporu haguã, ko'ãgagua ha ova'ã pytãso. Ko SCO diseño oguereko peteĩ ta'ãnga araka'eve oikóva línea porã ha potĩ ndive oñemyenyhẽ porã haguã tenda rendápe. Ñemba'apo empresa sistema retail ha fabricante ndive ogueru ñeha'ã diseño rape pukukuépe mba'e michĩvéva peve. Umi producto ykére oguereko iluminación LED ipyahúva oñemoinge'ýva, ombohérava cliente repy'ahũ ha omombe'úva mba'éichapa oĩ umi auto-jehepyme'ẽ. Ergonomía iporãvéva umi jehepyme'ẽ ijeheguígua ndahasývéva cliente-kuérape omohu'ã haguã ñehepyme'ẽ.

The Recognition

About the A' Design Award Pláta

Self Service Checkout Auto-Jehepyme'ẽ ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Self Service Checkout Auto-Jehepyme'ẽ ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Self Service Checkout Auto-Jehepyme'ẽ ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
Dimensions & Packaging: 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm
1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm
2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm
2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm
Tags: self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
Production Technology: The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
Design Challenge: The goal was to create unique modern and timeless self-service checkout.
The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front.
The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part.
Research: Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
Inspiration: The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
Project Duration: 2015: First ideas and industrial design sketches.
2016: Scale models, digital sketches, 3D renders and rough prototype.
2017: First manufactured product exhibited at EUROSHOP.
2018: First industrially produced series of pilots and implementation in Estonia "Rimi".
2019: Mass production and release into different markets.
2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores.
Operation Flow: Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
Team Members: Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: StrongPoint
Integration: Rimi
Photos: Karolis Milaševičius & Strongpoint
Image Credits: Image #1-3: StrongPoint
Image #4: Desdorp visual
Image #5: Desdorp photo made by Karolis Milaševičius