Bergtor Visual Identity Ta identidad visual by Erika Baczo

Bergtor Visual Identity Ta identidad visual by Erika Baczo is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Bergtor Visual Identity Ta identidad visual

by Erika Baczo

Client: Bergtor

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner
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Colors

The Design

About Bergtor Visual Identity Ta identidad visual

Bergtor ha'e peteĩ identidad visual ojejapo vaekue peteĩ marca garage rokẽ g̃uarã. Ko identidad opyta peteĩ sistema grid imbaretéva ha peteĩ apopyre tipográfico sencillo ári. Oñemoĩ elemento geométrico umi letra-pe ohechauka hag̃ua pe téra significado. Pe letra E ojehekyi ha oñemoĩ mbohapy figura ojegueru vaekue umi línea principal garage rokẽgui, ojapóva peteĩ pictograma sencillo. Pe paleta ha'e duotono hũ ha hovyũ pytã'ỹva, ha pe tipografía principal ha'e Gotham. Pe logo ha pe sistema visual ojehai formato vector-pe, upéicha ikatu oñemoĩporã opaichagua tamaño-pe umi medio digital ha impreso g̃uarã.

The Recognition

About the A' Design Award Brónse

Bergtor Visual Identity Ta identidad visual ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Bergtor Visual Identity Ta identidad visual ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Bergtor Visual Identity Ta identidad visual ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.