Quix Primary Function: Marca Rechakuaaha Anja Zambelli Colak omba'apóva

Quix Primary Function: Marca Rechakuaaha Anja Zambelli Colak omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Quix Primary Function: Marca Rechakuaaha

Anja Zambelli Colak -gua

Mba'eporuhára: Zambelli Brand Design

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

40,925

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120357 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Quix Primary Function: Marca Rechakuaaha Rehegua

Quix ha'e peteĩ marca rechakuaaha umi máquina jejapo tee-guáicha oñeme'ẽ hakúva ha ho'ysãva y'uha ha tembi'urã. Ko rechakuaaha oiporu sa'y, tesa'y ha ta'ãnga oñenohẽva Italia rekoteégui, omomba'eguasúvo Italia diseño ára pukúpe. Peteĩ mba'e ymaguaréicha ne mandu'a Dolce Vita arýre ha ohechauka Italia kaf? rekoteégui. Umi kafe ry'uha ha ta'ãnga jehai oñemboja umi sa'y CMYK ndive offset teknologia rupive, ha umi máquina oñemomarca umi foil jehaipyre reheve. Ko diseño omoambue peteĩ kafe jejoko pya'e peteĩ tesarái py'aguapy rechakuaápe.

Jeguerohory

A' Design Award Pláta Rehegua

Quix Primary Function: Marca Rechakuaaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Quix Primary Function: Marca Rechakuaaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Quix Primary Function: Marca Rechakuaaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Tuichakue ha Ñemyenyhẽ: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Ñe'ẽ Rape: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Ñeapopy Tecnología: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Diseño Jepy'apy: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Ñesẽheka: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiración: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Proyecto Ára Tuichakue: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Mba'apo Rape: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.