Public Health Beyond Borders Programa Identidad Visual by Yoske Mitsui

Public Health Beyond Borders Programa Identidad Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Public Health Beyond Borders Programa Identidad Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #121047

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Colors

The Design

About Public Health Beyond Borders Programa Identidad Visual

Public Health Beyond Borders ha'e peteĩ programa identidad visual ojejapova'ekue peteĩ aty estudiante ha mbo'ehára rehegua g̃uarã, ohechakuaáva tekoresãi rehegua tekotevẽ umi táva iñirũva pytyvõháme. Pe marca oipuru 5 sa'y. Sa'yju hovyũ ha hovy ohechauka peteĩ tape opárupigua, ha pyahẽ, sa'yju ha hũngy ombojoja University of Maryland-gui, moõ guive oñepyrũ raka'e ko capítulo founding. Peteĩ círculo mbytépe oĩva ohechauka peteĩ tekoreko ha joajuha. Pe wordmark ojejoaju umi universidad-pegua tipografía principal-ndive. Pe logo ha'e sencillo, ikatúva ojehecha tuichakue oikóvo, ha oikova modular, oikóva peteĩ sa'ýpe ha heta tamaño-pe, imprenta ha medio digital-pe g̃uarã avei.

The Recognition

About the A' Design Award Fiero

Public Health Beyond Borders Programa Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Public Health Beyond Borders Programa Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Public Health Beyond Borders Programa Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.