Itaju Ta'ãnga · 2021
Designers Brasileiros Marca Rechapyrã
by Tiago de Albuquerque Sales e Kiemle
- A' Design Award Itaju 2021 in Ta'ãnga
- CLIENT: Designers Brasileiros
- Estimated Number of Design Views: 61,464
- Verification code 710E47AFA4 · Verify this award
Colors
About Designers Brasileiros Marca Rechapyrã
Designers Brasileiros ñanduti renda marca niko peteĩ panel tai D rysýi, oĩva mba'e geométrico oñemoirũva ha ohechaukáva umi diseño mba'apo kuaapyrã. Ko'ã mba'e ha'e ta'ãnga oñemboguejy bandera Brasil-gua guive ha omopu'ã avei tai B ha peteĩ tukã. Pe tukã ojeporavo ojeikuaágui ha'eha peteĩva tuichavéva póra myasãimbyre Brasil mymba apytépe ha peteĩva umi oipytyvõva ka'aguy yvyraity oñemopu'ã. Upéicha, pe marca-pe g̃uarã, póra ñemyasãi tukã rupive ohechauka conceptualmente arandu ñemyasãi, ha upéva niko pe ñanduti renda rembipota.
About the A' Design Award Itaju
Designers Brasileiros Marca Rechapyrã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Designers Brasileiros Marca Rechapyrã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Designers Brasileiros Marca Rechapyrã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
