Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua Mingjun Jiang omba'apóva

Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua Mingjun Jiang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua

Mingjun Jiang -gua

Mba'eporuhára: Monka Design

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,557

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #121372 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua Rehegua

Flowering Street ha'e peteĩ marca identidad omoheñoiva'ekue oipytyvõ hag̈ua tapehárape London-pe. Ko marca omoneĩ umi tapeha oñemúva oñemoĩ hag̈ua hepy okaraygua flor rehe, ndaha'éirõ ojejapo mboriahu poriahuverekópe oñeg̈uahẽ hag̈uánte. Logo apopyre ojekuaa umi tetã rape ta'ãnga London-pegua guive, peteĩ ñe'ẽ ojeporúva "street friends" (tape irũnguéra) umi okápe okévape g̈uarã. Peteĩteĩ flor aty ojejaho'i peteĩ kuatiahaipyre tuja ombyatypyréva, ojejokua peteĩ ysyryry hemp yvyra guigua, ha oñeme'ẽ hendive peteĩ kuatia "aguyje" he'iva. Umi mba'e ñemoingove jeýva ha yvytu guigua omoĩ ñemboykepy pyahu michĩmi, upéicharõ hetave tapeha oñeñe'ẽme'ẽ ikatu ojepytyvõ.

Jeguerohory

A' Design Award Brónse Rehegua

Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Flowering Street Ñemboja'o Marca Mba'ekuaave Poriahuvereko rehegua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Tuichakue ha Ñemyenyhẽ: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Ñe'ẽ Rape: charity, homeless, London, branding, visual, identity, flower
Ñeapopy Tecnología: Flowers sold by the homeless.
Diseño Jepy'apy: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Ñesẽheka: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiración: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Proyecto Ára Tuichakue: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Mba'apo Rape: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patente-kuéra: none
Aty Rembiguái: Mingjun Jiang
Ta'ãnga Mba'eñemoneĩ: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019