Artika Horizon Aravo pyahaguáva by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Jeguaka Jejapo Competition Category.
PlátaJeguaka· 2021
Artika Horizon Aravo pyahaguáva
Client: ARTIKA Design
A' Design Award Pláta Winner in Jeguaka Category
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- Verified Award Winner
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The Design
About Artika Horizon Aravo pyahaguáva
Artika Horizon ha'e peteĩ aravo ojereráva pyahaguáre, ikatu avei ojereraha bolsíllope térã oñemoĩ ajúra rehe. Peteĩ sã pe cinturónpe oñembyekovia umi cinturón ojeporúva ohóva, omeʼẽ pe aravópe peteĩ ijapopyre hesakãva ha ojeroviaha rehe. Pe cinturón oñemboty peteĩ clip iñambuévape, ha pe clip omoambue pe aravo peteĩ colgánterõ ikatúva oñemosãingo ajúra rehe térã oñemboja ao rehe. Pe estúche ojejapo metálgui ha oguereko 43 mm ipérape ha 9 mm ipypúkupe. Ojejapóta additive manufacturing rupive térã CNC milling rupive. Pe ijysaja ou peteĩ kuára hũ ha ijhorizonte de eventos-gui, ha pe sã ohechauka pe pa'ũ oñembopu'ãva aravo jerére.
The Recognition
About the A' Design Award Pláta
Artika Horizon Aravo pyahaguáva ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Artika Horizon Aravo pyahaguáva ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Artika Horizon Aravo pyahaguáva ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
- Dimensions & Packaging
- The watch diameter is 43 mm and the depth is 9 mm
- Tags
- Watch, Stopwatch, Time, Accessory, Gadget, Device.
- Production Technology
- The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
- Design Challenge
- The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
- Research
- The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
- Inspiration
- The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
- Project Duration
- The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
- Operation Flow
- The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
- Team Members
- Сurator: Kirill Rakitin
Customers: Ànima & Artika - Image Credits
- Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.
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