PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.
PlátaTa'ãnga· 2021
PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu
Client: PepsiCo International Mexico
A' Design Award Pláta Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu
PepsiCo Foundation ha'e peteĩ identidad rembiporu ojejapóva peteĩ atyguasu ndogana'ỹvape ipytyvõva umi tekoha México ha Latinoamérica pegua. Ko diseño omyengovia peteĩ ñe'ẽ ohechaukáva corporativo peteĩ tekove reheguáva rehe. Umi ta'anga arquetipo ohechauka umi mbohapy pilar guasu foundation reheguáva. Peteĩ sistema modular-pe, ko'ã ta'anga oñembojoaju ha okakuaa hikuái oiko haguã umi patrón ha textura. Peteĩ tai geométrico, peteĩ paleta sa'y hesãiva, peteĩ ta'anga ra'ãnga reko ha peteĩ ilustración reko omohu'ã pe identidad. Ko sistema ojeporu peteĩ marca aranduka digital-pe ha umi mba'e evento pegua rehe ku ao, vosa ha akã'ao.
The Recognition
About the A' Design Award Pláta
PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. PepsiCo Foundation Tembiapo Mburuvicha: Identidad Rembiporu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Dimensions & Packaging
- There are not packaging deliveries
- Tags
- PepsiCo, Foundation, identity, system, strong, consistency
- Production Technology
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Design Challenge
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Research
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Inspiration
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Project Duration
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Operation Flow
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Patents
- Copyrights: PepsiCo International Mexico
- Team Members
- Innovation Design Center LATAM
- Image Credits
- All Images: Design Innovation Center LATAM
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