Xphere Peteĩ Identidad Korporativa Ñemoambue by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.
FieroTa'ãnga· 2021
Xphere Peteĩ Identidad Korporativa Ñemoambue
by Yibang Design and Xiner Zheng
Client: Yibang
A' Design Award Fiero Winner in Ta'ãnga Category
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- Verified Award Winner
- Verify Award Status for #123091
The Design
About Xphere Peteĩ Identidad Korporativa Ñemoambue
Xphere ha'e peteĩ identidad korporativa diseño ojejapova'ekue marca Rongxing peguarã. Pe téra Xphere osẽ pe marca chino Rongxing-gui, ha he'ise "esfera opáva". Pe identidad ombojoaju pe téra chino ñe'ẽteépe pe téra inglés-pe peteĩ lenguaje visual-pe. Pe marca ojeinspira umi mba'e mimbi rechaguáre, ha peteĩ ta'ãnga ojejapo oñondivepa umi logo marca inglés ha chino-pe g̃uarã. Umi color intenso ha visual imbaretéva ohechauka pe línea de producto de alta calidad. Umi mba'e imprimi pyre ojepuru kuatia atĩ hatãva, ha pe tarjeta de negocio ha pe tarjeta de agradecimiento oguereko peteĩ logo embutido (emboszado).
The Recognition
About the A' Design Award Fiero
Xphere Peteĩ Identidad Korporativa Ñemoambue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Xphere Peteĩ Identidad Korporativa Ñemoambue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Xphere Peteĩ Identidad Korporativa Ñemoambue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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