Firefly Songling Volunteer Marca Identidad by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.
BrónseTa'ãnga· 2021
Firefly Songling Volunteer Marca Identidad
Client: Firefly Songling Volunteer
A' Design Award Brónse Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Firefly Songling Volunteer Marca Identidad
Firefly Songling Voluntario ha'e peteĩ marca identidad ojejapóva peteĩ tembiapo voluntario organización-pe Songling Sub-distrito, Wujiang, Suzhou, China-pe. Pe logo ojejapo peteĩ firefly (tataveve) ta'ãnga rehegua, ipepo ojepe'áva, ha upéva ohechauka pe tetã ekológico ha avei umi voluntario omohesakãva hesakã'ỹre, mbaraete'ỹ rupive. Pe forma sencilla ha moderna oñeha'ãva ombohory hikuái mitã rusu-kuérape. Pe identidad ojejapo imprenta profesional, bordado ha estampado ari (hot stamping) rupive. Pe diseño ome'ẽ pe voluntario team-pe peteĩ ta'ãnga porã ha oñemboyke ambue grupo-kuéra ojoguáva símbolo ojoapyréva apytégui.
The Recognition
About the A' Design Award Brónse
Firefly Songling Volunteer Marca Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Firefly Songling Volunteer Marca Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Firefly Songling Volunteer Marca Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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