Dodoshine Marca Rehegua Identidad by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.
BrónseTa'ãnga· 2021
Dodoshine Marca Rehegua Identidad
Client: Dodoshine
A' Design Award Brónse Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Dodoshine Marca Rehegua Identidad
Dodoshine ha'e peteĩ marca rehegua identidad ojejapo vaekue peteĩ marca aparato guasúpe g̃uarã, oipuru va'e tecnología ultravioleta sterilización rehegua. Pe téra ojehechauka pe China-gua costumbre oity hağua umi mba'e kuarahýpe omano hağua bacteria, ko'ã costumbre ojoaju porã tekove saludable ha tecnología ultravioleta ndive. Pe logotipo ojejapo peteĩ tipografía sans serif ipohýiva rehe, oñemoĩ hendive serif detalle-kuéra ojepuru ha'eháicha marca-kuéra moda rehegua. Ko combinación ome'ẽ marca-pe peteĩ imagen kuarahy rovyũ ha sa'i moda-icha. Pe logotipo ikatu oñemyenyhẽ umi productos ári ha material marketing-pe, tamaño mínimo 34 x 10 milímetro-pe.
The Recognition
About the A' Design Award Brónse
Dodoshine Marca Rehegua Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dodoshine Marca Rehegua Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dodoshine Marca Rehegua Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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