Fondazione Alinari Primary Function: Marca Rechauka Frush Design omba'apóva

Fondazione Alinari Primary Function: Marca Rechauka Frush Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Fondazione Alinari Primary Function: Marca Rechauka

Frush Design -gua

Mba'eporuhára: Frush | Creative studio

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

41,261

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #125706 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Fondazione Alinari Primary Function: Marca Rechauka Rehegua

Fondazione Alinari ha'e peteĩ marca rechauka ojejapóva Fondazione Alinari per la Fotografia-pe ĝuarã, peteĩ tetã aty oñemoheñóiva Florencia-pe oñangareko, oñemboguata ha omomýi hağua umi Alinari ta'ãnga ñongatu. Pe rechauka ojejapo pe letra michĩ A rehe, peteĩ mba'e py'aguapy oikóva mba'e ra'ãngaha lente-gui, ha oikóva avei marco ramo umi ta'ãnga tuja ñongatugua peguarã. Pe letra oñemoheñóiva ha peteĩ paleta hũ ha morotĩ ombojevy tesape ha kuarahy'ã. Ko sistema ojeporu papel mba'e apopyrãme, ticket-me, catálogo-pe, merchandising ha peteĩ website-pe.

Jeguerohory

A' Design Award Pláta Rehegua

Fondazione Alinari Primary Function: Marca Rechauka ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Fondazione Alinari Primary Function: Marca Rechauka ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fondazione Alinari Primary Function: Marca Rechauka ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Tuichakue ha Ñemyenyhẽ: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Ñe'ẽ Rape: brand design, merchandising, print materials, visual identity
Ñeapopy Tecnología: Brand design and visual identity and language.
Diseño Jepy'apy: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Ñesẽheka: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiración: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Proyecto Ára Tuichakue: The project started in October 2020 in Florence (Italy) and it is still going on.
Mba'apo Rape: It's a brand identity project to identificate a new public subject.
Patente-kuéra: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Aty Rembiguái: Giuditta Valentina Gentile