Rock Language Fonts Ita Ñe'ẽ Taity by Yilin Wang

Rock Language Fonts Ita Ñe'ẽ Taity by Yilin Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2025

Rock Language Fonts Ita Ñe'ẽ Taity

by Yilin Wang

Client: Communication University Zhejiang

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Language Fonts Ita Ñe'ẽ Taity

Rock Language Fonts ha'e peteĩ taity ojejapóva Helan Yvyty rehegua ita jehai ymaguare rehe. Ojestudiáva umi ita jehai omombe'u ta'anga oñemoĩporãva umi kuatiañe'ẽ ko'agãguáre. Ko'ã ta'anga oñembopyahu ha oñembojoaju peteĩ táva taity apopyrãme. Ko taity ombyaty umi tekove reko ha ndojojaietéiva ijypykuégui, upéicharõ jepe ojehecha porãva. Kuatiañe'ẽ tuichakue ikatu oñemoambue opa jeporu peguarã. Ko jehai ombosako'i umi ita jehai ymaguare peteĩ ñe'ẽ jehechaukaha oñondiverekóva, ha ombojoaju umi ta'anga ymaguare umi ta'anga apoha ko'agãguáre ha umi mba'epu ko'agãguáre ndive.

The Recognition

About the A' Design Award Brónse

Rock Language Fonts Ita Ñe'ẽ Taity ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Rock Language Fonts Ita Ñe'ẽ Taity ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Rock Language Fonts Ita Ñe'ẽ Taity ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li