City Ambassadors School Identidad Tipográfica Marca-pe Guarã by Tanya Dunaeva

City Ambassadors School Identidad Tipográfica Marca-pe Guarã by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2022

City Ambassadors School Identidad Tipográfica Marca-pe Guarã

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About City Ambassadors School Identidad Tipográfica Marca-pe Guarã

Tembiasakue iporãva oñemi opaite tape tuja jevy gotyo ha ndaikatúi romoirũ pe Táva peteĩ conjunto mínimo símbolo ojekuaáva ndive. Oñemoarandu aja pe táva rehegua, pe embajador ojuhu ipyahúva, peteĩ temimbo'e ojuhúva hague peteĩ cartilla escuela-pe. Oñemopu'ã hag̃ua identidad, ojeporavo peteĩ solución tipográfica, oñemopyenda principio eclecticismo tipográfico rehe: letra Nacional ymaguare, oñembojoaju cursiva ndive ha letra ojekuaáva artista vanguardista-kuéra mba'éva. Esquema color ha'e lacónico-pytã vevúi.

The Recognition

About the A' Design Award Pláta

City Ambassadors School Identidad Tipográfica Marca-pe Guarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ City Ambassadors School Identidad Tipográfica Marca-pe Guarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. City Ambassadors School Identidad Tipográfica Marca-pe Guarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator