Essence Nendagua by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Jeguaka Jejapo Competition Category.

BrónseJeguaka· 2022

Essence Nendagua

by Masoud Serati Nouri

Client: Gemod’art

A' Design Award Brónse Winner in Jeguaka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Essence Nendagua

Essence ha'e peteĩ nendagua ojejapóva coronavirus pandemia mboyve ha rire yvyporakuéra ojoayhu haguégui. Iformakue guasuve ha'e vory, ha línea kuéra oguata hína ijape rupi ha ojoáju. Ko'ã línea omoĩ mbytépe peteĩ perla morotĩ opytáva ijoykeva'e, ha'éva tekove essencia rechauka haguã. Upéi umi línea opa mbovy perla ryguipýpe iñypytũva, ombojoja umi mombyry oĩva yvyporakuéra apytépe. Oĩve peteĩ jopói ijaty haguépe, 20 mm ipuku, ojejokóva pe vory guýpe. Ko diseño ojejapo software rupive, oñemoĩ 3D printing rupive ha oñembohapo hendive, ha umi perla oñemoĩ pópe.

The Recognition

About the A' Design Award Brónse

Essence Nendagua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Essence Nendagua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Essence Nendagua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021