Staom Jewelry Alaha Joyería Boutique Interior by Rong Zeng

Staom Jewelry Alaha Joyería Boutique Interior by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2022

Staom Jewelry Alaha Joyería Boutique Interior

by Rong Zeng

Client: Xad

A' Design Award Brónse Winner in Ogapype Category

9,681

Verified Award Winner

Verify Award Status for #126531

View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Alaha Joyería Boutique Interior

Staom Jewelry ha'e peteĩ joyería boutique interior oguerekóva 200 metro cuadrado tuichakue ha 3 metro rupi yvate. Ko diseño ojejapo pe idea "diamante ha universo mokõivéva ohechauka jeikove opaveʼỹva" rehe. Umi oikéva ohasa peteĩ korredór rupi, peteĩ jeike pahápe umi aisla, ha peteĩ espasso ojoguáva ta'anga, peteĩ secuencia oporandúva peteĩ jehasa yvýgui espasiorupi. Ojeporu mirror acero inoxidable, mármol hũ ojoguáva ta'anga, cemento art pintura ha acero inoxidable ojejapóva. Umi ta'anga ha forma irregular omomichĩ pe pareve rehegua sensación ha ojapo pe espasio ojehecha opaveʼỹva ojoguáicha.

The Recognition

About the A' Design Award Brónse

Staom Jewelry Alaha Joyería Boutique Interior ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Staom Jewelry Alaha Joyería Boutique Interior ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Staom Jewelry Alaha Joyería Boutique Interior ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui