Live and Let Live Jehechauka Ñemyatyrõ by Inception Cultural and Creative Co., Ltd

Live and Let Live Jehechauka Ñemyatyrõ by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2022

Live and Let Live Jehechauka Ñemyatyrõ

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Live and Let Live Jehechauka Ñemyatyrõ

Live and Let Live ha'e peteĩ jehechauka mymba oĩmava'erãgui, ojehechauka 127 metro cuadrado renda Guangzhou pe. Pe jehechauka ohechauka jehechapy oikóva oso morotĩ, ka'i tĩ apỹi, panda pytã, koala ha shoebill mymba. Pe mymba ta'ãnga ojejapo cartón oñemyatyrõ vaekuégui. Ñemboja'o interactivo omongakuaave pe ñe'ẽ ambiente rehegua. Peteĩ tuicha "seesaw" (yvyra oñemoĩva mokõi kuéra apytépe) omoĩ yvypóra peteĩ ykére ha mymba amboyke ykére, ha pe seesaw ojere peteĩ jehechaha oñemboja ramo peteĩ báscula ári, mbytépe oĩva. Pe tembiapo mba'apo ha'e omomandu'a hag̃ua tapicha kuérape mymba ñehundi rehegua.

The Recognition

About the A' Design Award Brónse

Live and Let Live Jehechauka Ñemyatyrõ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Live and Let Live Jehechauka Ñemyatyrõ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Live and Let Live Jehechauka Ñemyatyrõ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
Dimensions & Packaging: Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
Tags: LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
Production Technology: Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
Design Challenge: The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
Research: LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
Inspiration: At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
Project Duration: The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
Operation Flow: There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd