Bay Mba'e-porã Ñemuhã Tenda SIG Design omba'apóva

Bay Mba'e-porã Ñemuhã Tenda SIG Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

FieroOgapype· 2022

Bay Mba'e-porã Ñemuhã Tenda

SIG Design -gua

Mba'eporuhára: Sephora

A' Design Award Fiero Rembiporuarã Ogapype Categoría-pe

10,229

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127738 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Bay Mba'e-porã Ñemuhã Tenda Rehegua

Umi rysýi hũ ha morotĩ mba'e pytaso Sephora-pegua ojeporu hechakuaa rape ramo omboguata porãve haguã umi tapicha ha ome'ẽ haguã peteĩ ñemugua porãvéva. Pe hechakuaa ñemitĩ ha pe línea ñemohenda y'yvága háicha omoheñói peteĩ Sephora y'ára, ombyaty ambue hechakuaa temimoñe. Umi línea umi columna hũ ha morotĩgui oñembotuicha pe tenda ryepýpe, péicha omoheñói peteĩ hechakuaa tape tekorãrã.

Jeguerohory

A' Design Award Fiero Rehegua

Bay Mba'e-porã Ñemuhã Tenda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Bay Mba'e-porã Ñemuhã Tenda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Bay Mba'e-porã Ñemuhã Tenda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Tuichakue ha Ñemyenyhẽ: The project space is 424 ㎡.
Ñe'ẽ Rape: cosmetics retail space, bay, stripes, consuming experience
Ñeapopy Tecnología: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Diseño Jepy'apy: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Ñesẽheka: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiración: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Proyecto Ára Tuichakue: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Mba'apo Rape: /
Aty Rembiguái: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Ta'ãnga Mba'eñemoneĩ: Image #1-image #5 Photographer ：Lerong Huang