Fantasy Factory Tenda Ñemuhã by SIG Design

Fantasy Factory Tenda Ñemuhã by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Itaju in Ogapype Jejapo Competition Category.

ItajuOgapype· 2022

Fantasy Factory Tenda Ñemuhã

by SIG Design

Client: Nayuki

A' Design Award Itaju Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #127744

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Colors

The Design

About Fantasy Factory Tenda Ñemuhã

Ko fábrica fantasía oñembohapéva panadería hi'aguĩme mba'e ñemuhã rehegua, oñembojoapy peteĩme ka'a, ñemuhã, IP jehaiete, ha bar omoheñói hag̃ua peteĩ tenda fábrica heta rembiapo pegua. Pe diseño jepokuaa FTY ojegueraha Factory-gui. F oñe'ẽ Fair. Tapicha hetápe g̃uarã ha mba'e oñemuhãva eteíma, pe tenda oñeplanea mercado ramo. T oñe'ẽ Time. Pe tenda sa'y ojejapyhy yvága sa'y ñemoambuégui, he'ise ára rehegua tiempo ñemoambue. Y oñe'ẽ You (umi ohekáva). Pe ambuéva Nde espejo ryepýpe oñembotuicha mba'e'apoha interactivo heta dimensión pegua.

The Recognition

About the A' Design Award Itaju

Fantasy Factory Tenda Ñemuhã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Fantasy Factory Tenda Ñemuhã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fantasy Factory Tenda Ñemuhã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019