Blue Frog Bar ha Restaurante by SIG Design

Blue Frog Bar ha Restaurante by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ogapype Jejapo Competition Category.

FieroOgapype· 2022

Blue Frog Bar ha Restaurante

by SIG Design

Client: Blue Frog

A' Design Award Fiero Winner in Ogapype Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar ha Restaurante

Blue Frog ome'ẽ tembi'u asáva ha cocktail-kuéra. Pe diseño oikotevẽ ohechauka mba'e cultura americana ko'ág̃agua rehegua. Omoheñói hag̃ua peteĩ tenda ijurujáva ha isãsóva oñembyaty hag̃ua opaichagua situación social-pe, upéicha umi consumidor ikatu oguereko peteĩ vy'arory experiencia tembi'u rehegua. Pe cultura ijojaha'ỹva 100 shots rehegua ogueru emoción ha desafío umi cliente-kuérape. Upévare, pe bar ha'e centro visual omondo hag̃ua emoción opaite tenda-pe. Ojeporúpa opaichagua material, forma heta capa rehegua ha decoración artística omoheñói hag̃ua peteĩ tenda iporãitereíva.

The Recognition

About the A' Design Award Fiero

Blue Frog Bar ha Restaurante ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Blue Frog Bar ha Restaurante ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Blue Frog Bar ha Restaurante oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing