Azure City Marketing Renda Mba'e by Baobing Cai

Azure City Marketing Renda Mba'e by Baobing Cai is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ogapype Jejapo Competition Category.

FieroOgapype· 2022

Azure City Marketing Renda Mba'e

by Baobing Cai

Client: Cai Baobing

A' Design Award Fiero Winner in Ogapype Category

7,143
Verified Award Winner
Verify Award Status for #128135

View at A' Design Award Press Release Award Badge

Colors

The Design

About Azure City Marketing Renda Mba'e

Azure City ha'e peteĩ marketing renda mba'e apyta oĩva Jinan pe, China, oguerekóva 1.200 metro cuadrado. Pe tenda oguereko peteĩ lobby, peteĩ arte ojejapoha tenda, peteĩ arquitectura mba'e ta'anga tenda ha peteĩ ñomongeta tenda. Sa'i sa'i color, tesape ha kuarahy'ã omongy'a umi tenda mbytépe oĩva ha ojapo peteĩ tesãpe ojehecha kuaáva. Metal ojejapo porãva líneas suavépe omoporãse pe lobby. Peteĩ tape yvyguy ojoaju pe lobby umi ambue tenda ndive, ha tendy crystal-gui ho'a upe tape rembe rupi. Pe modelo tenda arriba oiporu vidro crystal hovy. Pe téma ha'e yvágare, potĩ, low carbon ha tekove porã.

The Recognition

About the A' Design Award Fiero

Azure City Marketing Renda Mba'e ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Azure City Marketing Renda Mba'e ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Azure City Marketing Renda Mba'e oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensions & Packaging: Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Tags: Light and shadow, spiral staircase, special-shaped metal
Production Technology: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Research: Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration: As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Duration: April 2021
Operation Flow: Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Team Members: Cai Baobing