Emotions Póster-kuéra by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Emotions Póster-kuéra

by Rui Ma

Client: Rui Ma

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Emotions Póster-kuéra

Mba'éichapa ojehecháta vy'apavẽ ko mundo jehechahápe? Ko póster-kuéra serie hérava Vy'apavẽ ohechauka irundy vy'apavẽ rete iñambuéva jehecha reko rupive. Umi irundy vy'apavẽ ha'e Vy'a, Pochy, Ñembyasy ha Kyhyje. Pe diseñador oipuru ko'ãgagua jehecha ñe'ẽ, oikehápe ta'ãnga abstracta, sa'y ovy'aitéva ha tipografía dinámica, ohechauka hag̃ua joaju vy'apavẽ ha tova jehechakue apytépe. Ko diseño sistema-pe, peteĩteĩva jehecha ñe'ẽ omba'apo diseño independiente ramo ijavápe. Upe jave avei, opaite póster diseño omba'apo peteĩ sistema ramo.

The Recognition

About the A' Design Award Fiero

Emotions Póster-kuéra ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Emotions Póster-kuéra ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Emotions Póster-kuéra oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type