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Benjamin Moore Pintura Showroom Interior by Ni Dongbo

Benjamin Moore Pintura Showroom Interior by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ogapype Jejapo Competition Category.


BrónseOgapype· 2022

Benjamin Moore Pintura Showroom Interior

by Ni Dongbo

Client: NDB Design Studio

A' Design Award Brónse Winner in Ogapype Category

27,500

Verified Award Winner

Verify Award Status for #131274

Colors

The Design

About Benjamin Moore Pintura Showroom Interior

Benjamin Moore ha'e peteĩ pintura showroom ha experiencia rendaguã oĩva Jinhua, Zhejiang Province, China-pe. Pe interior omoañete 100 metro cuadrado-pe ha ombojoaju umi productos arte ndive. Pe diseño oheja umi showroom jehechauka convencional ha ombosako'i jey pe espacio oñemba'apo hag̃ua experiencia, jejogua ha ñomongeta rehe. Pe pintura oñemoĩ umi props ha objeto ári, ndaha'éi umi ta'ãnga ári año. Umi material ojeporúva heta, ijoguáva yvyra, ita, kuero, ykua acero ha acrílico, opyta estado semi-procesado-pe, ohechaukáva pe contraste umi textura material ha color pintura pa'ũme.

The Recognition

About the A' Design Award Brónse

Benjamin Moore Pintura Showroom Interior ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Benjamin Moore Pintura Showroom Interior ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Benjamin Moore Pintura Showroom Interior ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging
Category: Showroom
Area: 100 square meters
Tags
Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology
The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge
Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research
Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration
American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration
Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow
Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members
Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits
yuuuunstudio

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