Pláta Ta'ãnga · 2022
Mamba Chiliast Tembiapo Marca Rechaukaha
by Sxdesign
- A' Design Award Pláta 2022 in Ta'ãnga
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Tembiapo Marca Rechaukaha
Mamba Chiliast ha'e peteĩ marca rechaukaha ojejapóva peteĩ básketbol atýpe guarã, oñemboaty va'ekue umi Mamba Mentality mborayhuha rupive. Ko rechaukaha ombojoaju umi mba'apoharakuérape básketbol tembiapokuéra rupive ha ome'ẽ chupekuéra peteĩ py'aporã oĩ hína hikuái peteĩ atýpe, orgullo ha jeikuaa. Ko logo oiporu peteĩ hexagrama gua'u ijechaukaharamo, oñemboaty va'ekue umi taimoñe'ẽ M ha C oñondive. Peteĩ tesa oñemoĩva mbytépe ohechauka pe Mamba. Pe hexagrama ombojevy umi jeroviaha, ñemohenda ha mbarete ojoja va'ekue. Ko logo ikatu oñemboguapy kuatiápe, oñemboja térã oñemoĩ molde-pe hetaichagua tuichakuépe.
About the A' Design Award Pláta
Mamba Chiliast Tembiapo Marca Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mamba Chiliast Tembiapo Marca Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mamba Chiliast Tembiapo Marca Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
