Baidu for the Elderly Primary Function: Aplicación Portátil Baidu Meux omba'apóva

Baidu for the Elderly Primary Function: Aplicación Portátil Baidu Meux omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Celular Jejapo Ñeha'ã Categoría-pe.

BrónseCelular· 2022

Baidu for the Elderly Primary Function: Aplicación Portátil

Baidu Meux -gua

Mba'eporuhára: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Brónse Rembiporuarã Celular Categoría-pe

20,356

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #133660 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Baidu for the Elderly Primary Function: Aplicación Portátil Rehegua

Book Text: Baidu Itujupa Guarã ha'e peteĩ aplicación portátil ome'ẽva contenido ha servicio umi tuja itujuvéva peguarã. Ko aplicación oiporu peteĩ diseño oñemboguatáva itujuháre, letra tuichavéva reheve, feed layout peteĩcha, touch área tuichavéva ha ñe'ẽ ipya'evéva. Opaite contenido ikatu ojehecha térã ojehendu. Umi video oguereko subtítulo hekopyahúva (inteligente). Búsqueda ñe'ẽme ha ta'anga reheve omoneĩ umi tuja itujuvéva oheka ñe'ẽ rupive térã foto reheve. Ñe'ẽ syntesis ikatu oiporu umi ñe'ẽ ojegrabáva família rembiguáikuéra mba'e, omoñe'ẽ hag̃ua umi téxto. Ko aplicación oñemboguata Android ha iOS sistema-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Baidu for the Elderly Primary Function: Aplicación Portátil ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Baidu for the Elderly Primary Function: Aplicación Portátil ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Baidu for the Elderly Primary Function: Aplicación Portátil ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Tuichakue ha Ñemyenyhẽ: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Ñe'ẽ Rape: UX, the Elderly, Age-friendly, AI, Online Service
Ñeapopy Tecnología: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Diseño Jepy'apy: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Ñesẽheka: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiración: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Proyecto Ára Tuichakue: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Mba'apo Rape: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patente-kuéra: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Aty Rembiguái: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Ta'ãnga Mba'eñemoneĩ: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021