Dona Vitamina Primary Function: Marca Reko Techaukaha Ruis Vargas omba'apóva

Dona Vitamina Primary Function: Marca Reko Techaukaha Ruis Vargas omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2022

Dona Vitamina Primary Function: Marca Reko Techaukaha

Ruis Vargas -gua

Mba'eporuhára: Laika

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

41,012

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134862 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dona Vitamina Primary Function: Marca Reko Techaukaha Rehegua

Kuatia Ñe'ẽ: Dona Vitamina ha'e peteĩ proyecto omba'apóva marca reko techaukaha rehe peteĩ marca zumo oĩmava g̃uarã. Pe logotipo ohechauka peteĩ kuña victoriana hesa vaíva oy'úvo peteĩ zumo, peteĩ ta'anga vy'arã ohechaukáva peteĩ kuña ijeheguíva. Omoexpande hag̃ua upe apytu'ũ, ojejapo peteĩ serie ta'anga kuña opaichagua raza reheguáva estilo stencil-pe ha oñembojoaju umi ñe'ẽ mbyky ha vy'arã ndive. Umi ta'anga ojehecha menú, embalaje, vosa, postal, pegatina ha peteĩ tápia guasu po rupi ojejapóvape. Heta mba'e oñemyñepyrũva ojejapo offset impresión rupi color CMYK-pe, ha umi vosa ojejapo serigrafía rupi.

Jeguerohory

A' Design Award Pláta Rehegua

Dona Vitamina Primary Function: Marca Reko Techaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Dona Vitamina Primary Function: Marca Reko Techaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Dona Vitamina Primary Function: Marca Reko Techaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Tuichakue ha Ñemyenyhẽ: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Ñe'ẽ Rape: Branding, Logotype, Package, label, illustration
Ñeapopy Tecnología: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Diseño Jepy'apy: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Ñesẽheka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiración: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Proyecto Ára Tuichakue: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Mba'apo Rape: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patente-kuéra: Laika
Aty Rembiguái: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Ta'ãnga Mba'eñemoneĩ: Photo by: Madelaine Seagram and Laika