Now Viraperẽ Tenondeve Pyahu Woom omba'apóva

Now Viraperẽ Tenondeve Pyahu Woom omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'yru Jejapo Ñeha'ã Categoría-pe.

PlátaMba'yru· 2022

Now Viraperẽ Tenondeve Pyahu

Woom -gua

Mba'eporuhára: Woom

A' Design Award Pláta Rembiporuarã Mba'yru Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134929 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Now Viraperẽ Tenondeve Pyahu Rehegua

Woom Now ndive, Austria retãygua ojapohápe viraperẽ mitã ha temimbo'épe g̃uarã, ombosa'ỹi peteĩ viraperẽ táva rekove reheguáva ojehechaukáva ha iñambuéva: ko viraperẽ pyahu pohýi ha oĩ opavave mba'éva, oguerekóva peteĩ kuatia arquitectura pyahu ha heta tembiapo iporãitéva. Ombojeroviáta mensajero viraperẽnguérape, woom Now omoĩrũ peteĩ estante tenondegua oñembojoajúva ha peteĩ rueda michĩva tenondépe. Ko tembiapo nahaéi porãha añónte, avei ome'ẽ peteĩ jeguata jeroviahápe ha estable ogueru jave mba'e pohýi.

Jeguerohory

A' Design Award Pláta Rehegua

Now Viraperẽ Tenondeve Pyahu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Now Viraperẽ Tenondeve Pyahu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Now Viraperẽ Tenondeve Pyahu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Tuichakue ha Ñemyenyhẽ: 1480 cm x 720 cm x 250 cm
Ñe'ẽ Rape: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Ñeapopy Tecnología: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Diseño Jepy'apy: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Ñesẽheka: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Inspiración: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Proyecto Ára Tuichakue: This bicycle was designed in Austria, the project was carried out for 2 years.
Mba'apo Rape: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Ta'ãnga Mba'eñemoneĩ: woom GesmbH