Free Marca Rekove by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Free Marca Rekove

by Fengnan Lin

Client: Free

A' Design Award Fiero Winner in Ta'ãnga Category

10,703

Verified Award Winner

Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Marca Rekove

Free ha'e peteĩ marca rekove ojejapova'ekue peteĩ marca sanitaria napkin-pe g̃uarã. Logotipo ojeporombohovaite peteĩ letra F oñemboyvatevévo, ohechauka peteĩ jeikoite mitãrusu ha jerovia porã reheguáva. Umi mokõi letra e ojejapo peteĩ pincelada jekopyrupyre ha ojeikuaave oñondive. Ko mokõi letra oñondivepáva oñenohẽ logo-gui ha ojeporu grafiko pytyvõharã, ojeaplika visita kuatiápe, badge-pe, documento bolsa-pe, express caja-pe ha canvas bolsa-pe. Pe línea dinámica ohechauka sãso ha jehechauka teete. Peteĩ sistema visual especificación-gua omoĩ pe identidad peteĩcha ha oikóva ombopyahu porã umi kanal online ha offline-pe.

The Recognition

About the A' Design Award Fiero

Free Marca Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Free Marca Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Free Marca Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng