Stories of Communication Ñemongeta Rechaukaha Ñemboyke by Mengyi Xie

Stories of Communication Ñemongeta Rechaukaha Ñemboyke by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2022

Stories of Communication Ñemongeta Rechaukaha Ñemboyke

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Ñemongeta Rechaukaha Ñemboyke

Marandu Rechaukaha "Stories of Communication" ha'e peteĩ ta'anga ñemboyke ojejapóva peteĩ mbo'ehao tuicha (universidad) ñemongeta arandu 15 áño oĩmbaguévo. Pe logo guasu ha'e peteĩ ta'anga geometrico ojejapóva pe papapy 15 rehe. Pe logo guasúgui, oñemoheñói 100 logo michĩve ta'angakuéra. Peteĩ-teĩ logo michĩ ohechauka peteĩ marandu, jehecha pyahu térã ñepyrũ ñemongeta rembiasakue guive, umi yvyra'ĩ ñuhã ojeporúva karai ymaite guive, peteĩ kuatiahai marandu ypykue ha ko yvy tuichaháicha internet peve. Oñemoĩ jave ára oikoháicha, umi logo michĩve oñemoĩ kuatia rechaukaha, ñemomarandu jehaipy, kuatiañe'ẽ, umi henda rechaukaha ha mba'e mandu'arã árupi.

The Recognition

About the A' Design Award Brónse

Stories of Communication Ñemongeta Rechaukaha Ñemboyke ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Stories of Communication Ñemongeta Rechaukaha Ñemboyke ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Stories of Communication Ñemongeta Rechaukaha Ñemboyke ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie