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Nomi Mahjong Mahjong Ñembosarairã by Nio Life

Nomi Mahjong Mahjong Ñembosarairã by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'e Ñembosarái Jejapo Competition Category.


BrónseMba'e Ñembosarái· 2022

Nomi Mahjong Mahjong Ñembosarairã

by Nio Life

Client: NIO Life

A' Design Award Brónse Winner in Mba'e Ñembosarái Category

33,420

Verified Award Winner

Verify Award Status for #136346

Colors

The Design

About Nomi Mahjong Mahjong Ñembosarairã

Nomi Mahjong ha'e peteĩ mahjong ñembosarairã ojejapóva umi tradisiónpe oĩva chino mesa jegua ñembosaráirãpe. Umi ta'ãnga (tiles) oipuru peteĩ hũ apyra hovy detálle reheve, oñemboguapyva Nio marca color juajuhágui, ojapo hag̃ua peteĩ ta'ãnga hesakãva ha ojoavyetéva. Nomi, pe pytyvõhára arandu, ojekuaa heta ta'ãngápe. Pe tile peteĩ marca (dot) reheve ojogua Nomi rekópe, ha umi takuara ta'ãnga ojejapo pe letra "I" rehe, oĩva Nomi térape. Umi tiles ojejapo melamina ipohýivagui, umi dado alóje-gui ha umi ficha ñai'ũgui. Pe caja móvil ñembyaty rã oguereko peteĩ tapyũi oñemyakãva pya'e ñembyatyrã.

The Recognition

About the A' Design Award Brónse

Nomi Mahjong Mahjong Ñembosarairã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Nomi Mahjong Mahjong Ñembosarairã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Nomi Mahjong Mahjong Ñembosarairã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging
345*175*84mm
Production Technology
Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge
It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research
In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration
Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration
Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow
The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members
NIO Life

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