Wu Sian Ka'a Róga Ñemuha Gong Cha California and Vinci Solution omba'apóva

Wu Sian Ka'a Róga Ñemuha Gong Cha California and Vinci Solution omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

FieroOgapype· 2022

Wu Sian Ka'a Róga Ñemuha

Gong Cha California and Vinci Solution -gua

Mba'eporuhára: Gong cha CA Franchise

A' Design Award Fiero Rembiporuarã Ogapype Categoría-pe

14,717

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137016 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Wu Sian Ka'a Róga Ñemuha Rehegua

Gong cha ñemohenda rembiapo, hérava Wu Sian, he'ise China ñe'ẽme heta'ỹva ha ojehecha ikatupyry oñembotuicha haguã ko yvy arapýre. Peteĩha jehecha ka'a róga ñemohenda rehegua ohechauka peteĩ tenda vy'a ha ko'áĝagua opavavetepe, opaite tekove-gua, omongeta porã ha okyre'ỹ haguã. Ojeporu yvyra añetegua, ita mármol, metal oñemombaretéva ha sa'y marca rehegua ka'a róga rypy rupi ohechauka empresa mba'e tekotevẽva pypuku: Ka'a, Irũ, Tembiapo Porã, Hembi'u ha Ára. Umi mba'e tekópe-gua ojeporu omoĩ haguã haku ha omokyre'ỹ haguã oka'a ha tekoha jerére.

Jeguerohory

A' Design Award Fiero Rehegua

Wu Sian Ka'a Róga Ñemuha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Wu Sian Ka'a Róga Ñemuha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Wu Sian Ka'a Róga Ñemuha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Tuichakue ha Ñemyenyhẽ: The project covers a total of 1,197 square footage.
Ñe'ẽ Rape: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Ñeapopy Tecnología: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Diseño Jepy'apy: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Ñesẽheka: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inspiración: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Proyecto Ára Tuichakue: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Mba'apo Rape: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Aty Rembiguái: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global