Can You See the Music Techapyrã Iñambúva by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2022

Can You See the Music Techapyrã Iñambúva

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Techapyrã Iñambúva

Ko tembiapo ojejapovaekue Franz Liszt Chamber Orchestra-pe g̃uarã ha'e peteĩ techapyrã marca iñambúva purahéi rupive oguerojeýva omopyahu hag̃ua orquesta rechapyrã ojehechaháicha. Umi omoheñoihápe oikuaauka peteĩ ñe'ẽ purahéi ambue, upéva rupive oimeraẽva purahéi ikatu ojehechauka umi tape oñemopyendáva ryepýpe. Ko techapyrã omoneĩ peteĩteĩva orquesta ryepykuérape omopu'ã hag̃uáicha logo ijeheguíva, ojoajúva hembiayhu vevúi repertorio-gui. Avei, peteĩ software diseño logo ojejapovaekue específicamente rupive, umi ohenduvahape jepe ikatu oiko mba'éichagua opavavéva ko proceso oñembopyahu techapyrã rehegua.

The Recognition

About the A' Design Award Pláta

Can You See the Music Techapyrã Iñambúva ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Can You See the Music Techapyrã Iñambúva ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Can You See the Music Techapyrã Iñambúva ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions