Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) Anja Zambelli Colak omba'apóva

Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) Anja Zambelli Colak omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2022

Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design)

Anja Zambelli Colak -gua

Mba'eporuhára: Zambelli Brand Design

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

12,437

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137540 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) Rehegua

Figura ha'e peteĩ marca ha ajaka ñemyatyrõ apo Mediterráneo rembi'urã heta rupive, oĩháme kesu igo, chocolate ha olívo ñandy. Ko identidad ojejapo peteĩ igo ta'ãnga rehe, ojehechauka air balloon-icha, he'ise tape ha marca omoheñoiva'ekue Mediterráneo retãgui. Sa'yju kuarahyre, morotĩ ha hovyũ sa'y omoĩ umi apoha tuichavéva. Igo rogue, y ryapu ha pira pire ta'ãnga omomandu'a Mediterráneo. Umi kuatiañe'ẽ ha kuatia ajaka ojehai Pantone sa'ýpe, Fedrigoni kuatia ári, ha oñemoĩve oro renyhẽ. Ko ñemyatyrõ omoĩ umi mba'e Ásia merkádope.

Jeguerohory

A' Design Award Fiero Rehegua

Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Figura Marca ha Ajaka Ñemyatyrõ (Branding, Packaging Design) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Tuichakue ha Ñemyenyhẽ: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Ñe'ẽ Rape: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Ñeapopy Tecnología: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Diseño Jepy'apy: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Ñesẽheka: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiración: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Proyecto Ára Tuichakue: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Mba'apo Rape: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Aty Rembiguái: Anja Zambelli Colak