Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã by Nargiza Usmanova

Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã

by Nargiza Usmanova

Client: TELS Group

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã

Pe inspiración omoheñóivo ta'anga ijojaha'ỹva peteĩ kit marca aryguápe guarã ha'e jeheka ipukúva peteĩ estilo abstracto ijojaha'ỹva-pe. Romoheñói 10 composición formal iñambuéva línea dinámica ha ipya'éva reheve paleta contraste-pe. Pe diferencia tuichavéva ko tembiapo-pe ha'e oñemoheñóiva ta'anga conceptual marca reheve opavave producto promocional-pe guarã. Opavave ta'anga ojejapo po rupive técnica gouache rupive. Umi composición formal colorimétriko estilo minimalista linear-pe oipytyvõ umi producto ojehechauka porãve hag̃ua hetáva ambue techapyrã competitivo-kuéragui.

The Recognition

About the A' Design Award Fiero

Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Abstract Illustrations Kit Diseño Ta'anga Abstracta Marca-pe Guarã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova