Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Ta'ãngambyry Jejapo Competition Category.

PlátaTa'ãngambyry· 2022

Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre

by Florian W. Mueller

Client: Porsche China

A' Design Award Pláta Winner in Ta'ãngambyry Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre

Book Text: Multivision Porsche Shanghai ha'e peteĩ ta'ãnga jehai apopyre aty ojejapóva Porsche China peguarã. Peteĩteĩ ta'ãnga ombojoaju mbohapy ta'ãnga peteĩ marco pype umi mimbi hetáva rupive. Ko aty ohechauka Shanghai rova opaichagua, umi tetã China ymaguare ha Former French Concession jeguaka ojejapohágui ha peve umi óga vidrio ha ãcerogui ojejapóva ko'ãgagua peve. Peteĩ automóvil ñemuã oñemboja opa ta'ãngápe ha ikatu gueteri ojekuaa jepe ijerére hetaichagua mba'e oĩ. Ko'ã ta'ãnga ojejapo ta'ãnga jehai digital rupive ha ojejapo ta'ãnga porã ñemboguapy aluminio composite panel ári, sa'i oñenohẽva.

The Recognition

About the A' Design Award Pláta

Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Multivision Porsche Shanghai Primary Function: Ta'ãnga jehai apopyre ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy