Bank of England Ta'anga Ñembo'e by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãngambyry Jejapo Competition Category.
BrónseTa'ãngambyry· 2022
Bank of England Ta'anga Ñembo'e
by Matteo Ruisi
Client: Bank of England
A' Design Award Brónse Winner in Ta'ãngambyry Category
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- Verified Award Winner
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The Design
About Bank of England Ta'anga Ñembo'e
Peteĩ Banco Inglaterra-gua rembiapo ha'e omoheñói virupéa. Libra Esterlina Británica virupéa oguereko opaichagua mba'e iñambuéva. Virupéa ta'anga ojeipuru peteĩ tembiaporã tuichavéva jehechaukaha renda, ha katu virupéa ikatu ojejapo jey ñemoĩrõ tekokatu hatã. Umi ta'anga, ojejapóva lente macro ndive, ohechauka ñemo'ã rembiapo, tapicha ta'anga ha iporã iñemohenda. Umi ta'anga oñembyaty mbohapy tendápe: virupéa aty, mba'e michĩva ha abstracto.
The Recognition
About the A' Design Award Brónse
Bank of England Ta'anga Ñembo'e ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Bank of England Ta'anga Ñembo'e ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Bank of England Ta'anga Ñembo'e ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Dimensions & Packaging
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Tags
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Production Technology
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Design Challenge
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Research
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Project Duration
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Operation Flow
- Images for branded photography can be used on digital and print applications.
- Patents
- Bank of England
- Team Members
- Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell - Image Credits
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
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