The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã by Weixian He and Baoyang Wei

The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ñemuha Jechaukaha Jejapo Competition Category.

PlátaÑemuha Jechaukaha· 2023

The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã

by Weixian He and Baoyang Wei

Client: Wise Space Aesthetics

A' Design Award Pláta Winner in Ñemuha Jechaukaha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã

Ita Retã (The Land of Rocks) ha'e peteĩ tenda jehechaukaha sapy'agua ojejapóva peteĩ marca ita sinterizada rehegua Guangzhou Design Week 2020-pe g̃uarã. Ko koty jehechaukaha ipyko'ẽ 180 metro cuadrado. Pe formato oñemboty vevúiva ha oĩ avei ipe'apyre omyakã umi ohóvape peteĩ tape iñambuévare, ha umi kuára ojekytĩva'ekue tápia oñemohendáva rehe oheja ojehecha umi ita ra'anga okágui ha hyepýgui. Peteĩ estructura karẽ hérava Rock Flower (Ita Yvoty) oñembo'y pe escenario mbytépe. Ko diseño ohechauka porã ha ombohasa hesakãme mba'éichapa ojoaju ita sinterizada, jeikoha ha táva.

The Recognition

About the A' Design Award Pláta

The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Land of Rocks Koty Jehechaukaha Exposición-pe g̃uarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging: 180sqm
Tags: Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology: Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge: The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research: From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration: What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration: The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow: To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Team Members: Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Image Credits: Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu