Khedr El Attar Marca Rekove by Nour Shourbagy

Khedr El Attar Marca Rekove by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Khedr El Attar Marca Rekove

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Khedr El Attar Marca Rekove

Khedr El Attar ha'e peteĩ marca rekove ojejapóva peteĩ productor orgánico ha raw producto-kuéra hepyme'ẽhare g̃uarã, oñepyrũva Cairo-pe áño 1945-pe. Ko proyecto ombojoaju peteĩ estrategia de marca peteĩ sistema visual reflejáva pe posicionamiento pyahu pe marca-gui. Pe identidad opyta gueteri Khedr El Attar-pe iñe'ẽ orgánico ha raw producto-kuéra jehepyme'ẽharã. Pe sistema visual ombosako'i pe negocio mbohapy subcategoría principal-pe: medicina orgánica, belleza raw ha productos culinario. Pe packaging design ha brand guidelines-kuéra ombopaha pe sistema, ombojoajúva pe ética tradicional ko negocio-gui peteĩ presentación moderno reheve.

The Recognition

About the A' Design Award Fiero

Khedr El Attar Marca Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Khedr El Attar Marca Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Khedr El Attar Marca Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release