Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua by Pilotfisch GmbH and Co. KG

Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.

PlátaÑemomarandu· 2022

Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Pláta Winner in Ñemomarandu Category

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Colors

The Design

About Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua

Buddy Workwear ha'e peteĩ marca ojejapóva'ekue peteĩ tembiapo ao apohára Alemaniagua rehe. Téra Buddy oñemboyke marca ryepýpe ha ou pe empresa téra ymaguaréva rupive. Hovy hũ oñeñangareko color guasúicha ha ohechauka porã umi mba'e ha ta'anga, aikóvo hovy sakã color oñemoingováva ha ohechauka porãva ramo. Mokõive color ombojoaju ojupe buddykuéraicha. Typografía hesakãva ha ñe'ẽ potĩ omoirũ marca reko diréktova. Pe marca oñemoĩ umi kuatia oñemoĩ imprimidávape, peteĩ website, peteĩ video ha peteĩ campaña social media pegua.

The Recognition

About the A' Design Award Pláta

Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Buddy Workwear Tembiapo Mba'ekuaa: Marca Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster