Half Production Marca Rechapyrã by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.
BrónseTa'ãnga· 2022
Half Production Marca Rechapyrã
Client: Creator Design Studio
A' Design Award Brónse Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Half Production Marca Rechapyrã
Half Production ha'e peteĩ estudio ta'ãnga ha video mba'épe guarã. Tesape ha pytũ joja oheka tapia. Péva avei oñembojoaju itekove rape ndive. Ojejuhu joja mbytépe ha tuichakuépe ha'e ha'eichagua py'aguapy ha ñemoarandu tapiáre, mba'eapo ha moheñoi joja. Logo oñemoheñói y ñenonde rembiapo guive. Vaso henyhẽvo, ndaipórima pa'ũ oñemyatyrõ hag̃ua. Y ñenonde rembiapo ha'e upe jahekahápe. Py'aguapy ha ñemoarandu tapia.
The Recognition
About the A' Design Award Brónse
Half Production Marca Rechapyrã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Half Production Marca Rechapyrã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Half Production Marca Rechapyrã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Team Members
- Chin Hock Cong
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
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