Brónse Ta'ãnga · 2022
Joy of Playing Marca Rehegua Identidad
by Squared
- A' Design Award Brónse 2022 in Ta'ãnga
- CLIENT: Balin
- Estimated Number of Design Views: 15,515
- Verification code C54116B00C · Verify this award
Colors
About Joy of Playing Marca Rehegua Identidad
Joy of Playing (Ñembosarái Vy'a) ha'e peteĩ marca rehegua identidad ojejapóva Balin peguarã, peteĩ empresa ombosako'iva mba'echĩmi mitãnguéra peguarã. Ko identidad oiporeko logo, marca rehegua mba'ekuaa, packaging ha umi kolor ha forma umi mba'echĩmi ha personaje rehegua. Pe ñe'ẽ ohechaukáva imbarete'ỹva, oguerekóva forma sencilla, kolor sa'imi ha ta'anga watercolor-pe ojejapóva. Peteĩ-teĩ mba'echĩmi personaje oguereko héra ha peteĩ mombe'u, upéva omoirũva mitãnguérape ojoheguáicha ohecha kuñe. Umi material poravopyre oĩ yvyra, plywood, kuatiaguasu, algodón orgánico ha y ha yvoty guive ojejapo pintura.
About the A' Design Award Brónse
Joy of Playing Marca Rehegua Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Joy of Playing Marca Rehegua Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Joy of Playing Marca Rehegua Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- Balin is a brand offering beautifully crafted toys that educate, inspire and delight.
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
- Production Technology
- All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
- Design Challenge
- The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
- Research
- The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
- Inspiration
- Balin is a brand with purpose.
Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations. - Project Duration
- The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
- Operation Flow
- All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
