Enable Change Marka Rekove by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Enable Change Marka Rekove

by Squared

Client: Isabelle Laporte

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #140542

Ejuhu Ko'ág̃a View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Marka Rekove

Enable Change ha'e peteĩ marka rekove ojejapo vaekue peteĩ profesional oñemba'apóva jeikoteve ñemoambuépe g̃uarã. Ko rekove ojeporu peteĩ jehecha michĩmi, letra ñembohysýi mbaretépe ha peteĩ sa'y hendypaite. Ologo raʼangamby ombojoaju umi letra ypykue I ha L pe apopyre eternidad-gua, ohechaukáva jehupytyve. Umi letra retepy ojeporavo ohechauka hag̃ua ñemoambue, ijapopy oikoveporãva ha ojeasavéva umi taha pyahu ha michĩmi apytépe. Sa'y reko oñemomichĩ ha jehechauka reko ha'e peteĩ mba'e pete (flat). Ojejapo ha oñemohesakã hag̃ua oiko 2 jasy rupive ary 2021-pe.

The Recognition

About the A' Design Award Fiero

Enable Change Marka Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Enable Change Marka Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Enable Change Marka Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska