Itaju Ta'ãnga · 2022
Biblioteche di Roma Marandu Ta'anga Rechaukaha (Brand Identity)
- A' Design Award Itaju 2022 in Ta'ãnga
- CLIENT: Sistema Biblioteche di Roma
- Estimated Number of Design Views: 93,651
- Verification code 34447793AD · Verify this award
Colors
About Biblioteche di Roma Marandu Ta'anga Rechaukaha (Brand Identity)
Biblioteche di Roma ha'e peteĩ marandu ta'anga rechaukaha ojejapóva Roma táva kuatiañe'ẽndarenda tetãgua joajurã. Ko ta'anga rechaukaha omomorã kuatiañe'ẽndarenda apopyre veinticinco ary mboyvegua ha oñemoheñói ohechauka hag̃ua tembiapo pyahu ha ojeikekuaaha opavavépe g̃uarã. Pe logo ymaguare ohechauka peteĩ kuatiañe'ẽ oñemboty ha oĩva yke gotyo. Pe ta'anga pyahu ohechauka peteĩ kuatiañe'ẽ ojepe'áva ikatúva avei oñemoñe'ẽ pe téra letra peteĩha ramo. Pe ta'anga jehai ipotĩ ha ndahetái mba'e. Ko ta'anga rechaukaha ojeporu kuatia apopyre joajúpe, ñanduti rendápe, ñemuha marandúpe, okára marandu ha techaukaha rupive.
About the A' Design Award Itaju
Biblioteche di Roma Marandu Ta'anga Rechaukaha (Brand Identity) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Biblioteche di Roma Marandu Ta'anga Rechaukaha (Brand Identity) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Biblioteche di Roma Marandu Ta'anga Rechaukaha (Brand Identity) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Image Credits
- Ragu Communication
