Second Hand Life Kartel Aty by Yilin Wang

Second Hand Life Kartel Aty by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2023

Second Hand Life Kartel Aty

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Kartel Aty

Second Hand Life ha'e peteĩ kartel aty oñe'ẽva mba'éichapa yvypóra oguereko marandu ojejora vaʼekue. Pe aty orekóva mokõi pa (20) kartel A3 tamaño, oñemoĩporã ijoja ojapo hag̃ua peteĩ ta'ãnga tuichavéva, ha oĝuahẽ peteĩ aranduka ñemboja ha ñemyanyhẽ reheve. Ñe'ẽ oñemoambue ta'ãnga rechaukahárõ binario código rupive, moõpa umi mba'e reko peteĩ ha nulo avei oiko hetã ha japu ramo umi tembiapo lógico-pe. Ko jokuái ohechauka mba'éichapa oñemboguata jesareko marandu ojehecha hendáicha oñemoĩ katupyry ramo. Umi kartel ha aranduka oheka jehecha porãve peteĩ mba'e vai oĩva tavayguakuéra apytépe, ha'e haguã pe jehecha jora marandu rehegua ombojo'a kuaa peteĩ jehecha tuichaite.

The Recognition

About the A' Design Award Brónse

Second Hand Life Kartel Aty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Second Hand Life Kartel Aty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Second Hand Life Kartel Aty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.