Anlan Branding Marca Rehegua Identidad Haiwen Yang omba'apóva

Anlan Branding Marca Rehegua Identidad Haiwen Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Anlan Branding Marca Rehegua Identidad

Haiwen Yang -gua

Mba'eporuhára: Anlan

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,137

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #141858 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Anlan Branding Marca Rehegua Identidad Rehegua

Anlan Branding ha'e peteĩ marca identidad ojejapo vaekue peteĩ marca apopyre porã (beauty device) peguarã. Ko identidad ojedisegna ikatu hağuáicha ojeikuaa porã opaichagua aplicación-pe. Pe tipografía orekóva kora'ãkue mbytepe hejaite, ha umi letra-kuéra opyta mbarete, potĩ ha sencíllo. Peteĩ flor-rã ojejapóva pe letra A-gui ohechauka pe idea de belleza, ha peteĩ jeikutu tuichaitéva pe letra A-pe ombojoaju technología ha estética. Sa'yju morotĩ (purple) ojeporu marca color principal-rã. Ko identidad ojeporu umi papel, útiles ha embalaje sistema-pe, ha umi guía omoirũ hağua ojeporu jehecha porãme.

Jeguerohory

A' Design Award Fiero Rehegua

Anlan Branding Marca Rehegua Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Anlan Branding Marca Rehegua Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Anlan Branding Marca Rehegua Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Tuichakue ha Ñemyenyhẽ: The coordinated images were applied to all physical stationery system and package system.
Ñe'ẽ Rape: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Ñeapopy Tecnología: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Diseño Jepy'apy: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Ñesẽheka: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiración: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Proyecto Ára Tuichakue: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Mba'apo Rape: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patente-kuéra: Shenzhen Baselab Technology Ltd.
Aty Rembiguái: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Ta'ãnga Mba'eñemoneĩ: Shenzhen Baselab Technology Ltd.