China Merchants Banco Rógape Apopyrũ Ñemyatyrõ Shenzhen Scene Aesthetic Design Co., Ltd omba'apóva

China Merchants Banco Rógape Apopyrũ Ñemyatyrõ Shenzhen Scene Aesthetic Design Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

FieroOgapype· 2023

China Merchants Banco Rógape Apopyrũ Ñemyatyrõ

Shenzhen Scene Aesthetic Design Co., Ltd -gua

Mba'eporuhára: China Merchants Bank

A' Design Award Fiero Rembiporuarã Ogapype Categoría-pe

13,155

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142304 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

China Merchants Banco Rógape Apopyrũ Ñemyatyrõ Rehegua

China Merchants ha'e peteĩ banco rógape apopyrũ ñemyatyrõ oñemohu'ãva Shenzhen, China pe. Pe tenda 870 square metro pegua oñembojava'ekue heta tenda rembiapohápe umi jehecha, jaha ha jeguerohory rehegua, opa mba'e osẽva peteĩ mombyry pyenda guive ojejapóva pytu'uha ha'evéva. Pe kuadrado, peteĩ ta'ãnga ojeporuva'ekue ovetãre China arandu yma peguápe, ojeporu tenondegua jehechauka rehegua omombe'úvo mbaretekue ha jeikeha. Yvyra, kuero, vidrio ha tesape 5500K peteĩ hendáre ojeaty umi hovyũ jehechauka rehegua ha marca sa'y ndive, ojejapo hag̃ua peteĩ tenda py'aguapy. Pe banco rógape oñembosako'i haguã peteĩ tenda ára ha ára ñemongeta ha pytu'urã.

Jeguerohory

A' Design Award Fiero Rehegua

China Merchants Banco Rógape Apopyrũ Ñemyatyrõ ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ China Merchants Banco Rógape Apopyrũ Ñemyatyrõ ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. China Merchants Banco Rógape Apopyrũ Ñemyatyrõ oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Tuichakue ha Ñemyenyhẽ: 870㎡
Ñe'ẽ Rape: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Ñeapopy Tecnología: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Diseño Jepy'apy: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Ñesẽheka: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiración: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Proyecto Ára Tuichakue: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Mba'apo Rape: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Aty Rembiguái: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang