In Chali Jehe'a Interactiva Oñemomba'apóva by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ñembyaty Jejapo Competition Category.
FieroÑembyaty· 2023
In Chali Jehe'a Interactiva Oñemomba'apóva
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Fiero Winner in Ñembyaty Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Jehe'a Interactiva Oñemomba'apóva
In Chali ha'e peteĩ jehe'a interactiva oñemomba'apóva marca Chali kaguéra rehegua g̃uarã. Ko jehe'a oiporu ka'a haihárarõ, ha ohechauka Cheina yvyty, ysyry, ka'aguy ha ka'a rogue kuéra digital proyección ha instalación pohýi rehegua rupive. Umi oho hag̃ua ohecha jepe oguata pe tenda rupi ha ohupity pe yvy ape henduka reko. Peteĩ sistema hyakuãgue omboguejy ka'a hyakuã, upéicharõ pe jehe'a ojehecha ha ojehendu ha ojehyakuã avei. Ko diseño ombojoaju ka'a reko, arte visual ha marca rembiapo peteĩ jehasa saite rupive.
The Recognition
About the A' Design Award Fiero
In Chali Jehe'a Interactiva Oñemomba'apóva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ In Chali Jehe'a Interactiva Oñemomba'apóva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. In Chali Jehe'a Interactiva Oñemomba'apóva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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