Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo by Output

Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.

PlátaÑemomarandu· 2023

Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo

by Output

Client: Output

A' Design Award Pláta Winner in Ñemomarandu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo

Vivo X80 ha'e peteĩ ñemomarandu okápe ojehechaukáva rembiapo ojejapova'ekue ohechauka hag̃ua peteĩ aty pumbyry katupyry rehegua. Ndojepurúi peteĩ pantalla 3D ndoikotevẽiva anteojo oñemoĩva yvate peteĩ óga ári, ko tembiapo oipuru peteĩ pantalla tuichaitéva oñemoĩva yvýre voi, upéicha umi ohecháva ikatu omaña ag̃uietégui. Pe ojehechaukáva oñemohenda siete pehẽme ha ojehechauka Shenzhen ha Xian-pe. Mokõi radar ha peteĩ tecnología ojagarráva yvypóra rete oikuaa moõpa oĩ ha mba'éichapa omýi umi omañáva, upéicha umi ta'anga ombohovái umi ohechávape. Ojepuru láser proyección tecnología ojehechauka hag̃ua.

The Recognition

About the A' Design Award Pláta

Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Vivo X80 Ñemomarandu Okápe Ojehechaukáva Rembiapo ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan